All tagged Donor Relations

Restricted and Unrestricted Donations: What’s the Difference?

Donors have the power to move an organization or support a cause. They can determine how their gifts can make an impact. Organizations cannot survive without support for programs and operational expenses. You can claim ownership of the impact you would like to make, or you can give the organization some flexibility. Read more to discover the best gifts you can make to any organization.

Fundraising Activities with High Return on Investment

Fundraising is like the stock market. Some stock options are conservative or highly volatile. You have to take a risk to gain or lose a profit, but you need to be strategic about it. You can measure an investment’s profitability by assessing its return on investment. Similarly, in a fundraising world, you have to invest in your donors, be strategic and determine which fundraising activities will produce a high return on investment. Read more to find out how.

How to Build a Donor List from Scratch

Every organization wants a generous donor base that will sustain the organization for years to come. It’s like building a house; you have to start by compiling a list of building materials to buy (including checking out product reviews and comparing prices). If you have a customer relationship management (CRM) database, creating a donor list from scratch is easier than you think. This article also includes evaluation criteria for making a donor list entirely from scratch, with or without a database.