Case Study: How to Share Stories That Honor the Dignity of Those We Serve
How we talk about our clients says a lot about our organization. This week Mary takes a look at two homeless shelters to evaluate how they share stories about clients.
Organization A
This organization focused on the great work that they were doing in the community. The story described in great detail the graphic circumstances of that client. The story was accompanied by a picture of a person on the street that was aimed at evoking strong, uncomfortable, emotions.
Organization B
Organization B focuses on the assets of the client in a campaign entitled “See Me”. They use a flattering photograph of the client and talk about how the client and the organization worked together to achieve success.
4 Tips for Telling Stories That Honor Dignity
Change the names of individuals
Get permission to use the story.
Tell the story as if the client will read it
Tell stories that highlight the clients assets
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